Project Description

Blue Mountain Cafe

Brand Identity

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Blue Mountain Café is an Artisan Coffee Shop, with a small chain of cafes in London and its flagship store in East Dulwich.

The brief was to refresh the brand and help build a strong new identity that would be central to a long-term expansion program.

I brought culture, cuisine and Caribbean hospitality together to reflect the expensive and sought-after credentials of Blue Mountain coffee. The ID refresh was rolled out across the growing artisan coffee shop chain and products sold in-store.