Terminal 5 is widely considered the blueprint for airport development of the future. Welcoming 33.2 million passengers a year Terminal 5 is Heathrow’s busiest terminal, hosting flights to 110 destinations.
The task was to help the launch, highlighting to advertisers each hand-picked to meet the demands of the terminal’s upmarket audience. High-end fashion retailers such as Kurt Geiger, Reiss and Ted Baker sit alongside luxury brands Prada, Dior, Louis Vuitton and Dolce & Gabbana.
The launch, which was invitation only, included a marketing brochure online opening countdown and branded advertising sites within the terminal promoting the magnificent passenger experience bringing the glamor back into flying.