Project Description

JCDecaux Airport Terminal 5

Brand Identity

Print

Branded Environments

Terminal 5 is widely considered the blueprint for airport development of the future. Welcoming 33.2 million passengers a year Terminal 5 is Heathrow’s busiest terminal, hosting flights to 110 destinations.

The task was to help the launch, highlighting to advertisers each hand-picked to meet the demands of the terminal’s upmarket audience. High-end fashion retailers such as Kurt Geiger, Reiss and Ted Baker sit alongside luxury brands Prada, Dior, Louis Vuitton and Dolce & Gabbana.

The launch, which was invitation only, included a marketing brochure online opening countdown and branded advertising sites within the terminal promoting the magnificent passenger experience bringing the glamor back into flying.

 

The identity was applied to the environment as well as print and screen all inspired by the Airports architecture.