Project Description

Autovolo

Branding

Digital

Branded Environments

Print

 

Autovolo a new online portal offering dealers and consumer customers the most cost effective platform to buy and sell vehicles in the UK.

The brief was to build the brand presence with a very strong consumer offering on advertising online this was driven by ongoing promotional pricing that was available to the motorist in everyday locations that they frequent on a daily and weekly basis. An example of this unique approach a partnership with Waves car wash across the UK, which cleans more than 3.5 million cars a year across its 240 locations offering  Autovolo-branded air freshener, paper mats, and a promotional discount voucher for the private seller to use when advertising their car for sale on Autovolo.

I designed print and digital advertising in a number of locations as well as headline banners on London double decker buses, tube adverts, online ads, TV ads and exhibition stands, driving visitor numbers to the website and raising brand awareness whilst also maximising commercial opportunities from the growing web traffic audience.

Mobile-devices