Project Description

Tesco Optimeyes Roadshow

Brand Identity


Amscreen, Europe’s leading provider of in-store digital screen media, developed a revolutionary platform delivering real-time audience profiling and footfall analytics. The technology, which utilises a camera built into HD in-store screens, is able to identify a shopper’s age and gender by location and time of day

An exhibition stand was designed to showcase the technology within media agencies with marketing material and animations for OptimEyes platform featuring statistics broken down by gender, age, date, time and location helping advertisers and agencies to review their campaign performance throughout the display period and optimise exposure to the relevant audience.