Project Description

Yahoo Fantasy Football

Digital

Yahoo Daily Fantasy gives players the chance to win big cash playing fantasy football without a season-long commitment. Pick a new team every game day and create a private contest with your mates or play against the world to win big prizes. It’s fantasy football but the cash is real!

The goal was to update a current creative that was performing ok but they required an update to stop ad fatigue

10-second ads where produced with a graphical visual style with an immediate call to action encouraging the user to interact.

I designed new video ‘pitch-side hoarding’ for Yahoo Daily Fantasy to show in the Football Manager game, featuring a special code promoting £50 free play.