Yahoo Daily Fantasy gives players the chance to win big cash playing fantasy football without a season-long commitment. Pick a new team every game day and create a private contest with your mates or play against the world to win big prizes. It’s fantasy football but the cash is real!
The goal was to update a current creative that was performing ok but they required an update to stop ad fatigue
10-second ads where produced with a graphical visual style with an immediate call to action encouraging the user to interact.